Chamni’s Eye is a leading creative production company that has been at the forefront of innovative media and visual production for over two decades. Recently, the company made a bold move by venturing into the IPO landscape. With this new phase of growth, their goal was to achieve 500 million baht in revenue within the next three years, by exploring cutting-edge ways to drive profitability, enhance operational efficiency, and streamline resource allocation.
With expansion came a unique set of challenges. Chamni’s Eye faced significant operational complexity due to the nature of their business, which relies heavily on labor sourcing, contract negotiations, and skill-based talent matching. As the company scaled, managing a growing workforce and optimizing resource use became increasingly difficult. Chamni’s Eye needed a solution that could streamline their operations while supporting future growth, particularly through the use of digital tools to match production talent efficiently.
• Scalable Growth: Chamni’s Eye saw significant growth in both user acquisition and revenue generation through licensing, enhancing their operational and financial strength.
• New Production Innovation: By leveraging advanced technology, Chamni’s Eye gained a competitive edge, offering new production innovations that positioned them ahead of competitors.
• Diversified Revenue Streams: Chamni’s Eye successfully introduced new revenue streams by licensing their tech solutions and adopting a tech-integrated business model, making them more resilient to market fluctuations.
We worked closely with Chamni’s Eye to develop a digital ecosystem that could streamline the matching process between production companies and talent. By enabling skill-based matching, we allowed the company to efficiently source, screen, and allocate talent, significantly improving labor utility and minimizing resource investment. The system offered smarter analysis and strategic sourcing, giving Chamni’s Eye the agility needed to scale their business rapidly while reducing operational bottlenecks. This scalable digital solution ensured their growth continued smoothly post-IPO.
With the successful implementation of the digital ecosystem, Chamni’s Eye is now poised to explore even more innovative technologies, such as AI-powered talent matching and predictive analytics for production scheduling. These developments will continue to enhance their operational efficiency and enable further revenue diversification as they continue to lead in the creative production industry.
